OVERLOAD
Creative direction
Design
Animation

Most of the time, the pace of life in modern society is tight, and high-intensity study and work sometimes are the norms. Various forms of strain or information overload sometimes push people to the brink of collapse. So I exaggeratedly depicted the impression of overload and projected feelings onto animals. The moment animals break out of the human body is the time for they release various emotions.

It represents a return to wildness, expressing the release of suppressed impulses and primal force. When individual information and emotions reach their peak and are released, it leads to a state of mental ecstasy, reflecting an examination and expression of the pressures and emotional challenges of modern society.









Selected Designed Frames