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Info  ︎ ︎ 






MCKL TYPE
kinetic typogrpaphy





The typography Trust’s animations were created for MCKL TYPE, under the Creative Direction of Zipeng Zhu. The sizes from 1 to 3 smoothly shift from sans serif to serif, with varying thickness denoted by A to C. There is an extra animation for Halloween, enriching the vibe of horror. And some statistic ideas for celebrating Halloween at the bottom but following the brand colors. The copywriting is based on either GOOSEBUMPS or STEPHEN KING.




















copyright


© 2023 Ruihan Xu